Communications
Ash is a marketing and brand professional with nearly a decade of experience in creative advertising, branding, and communications.
With a background in graphic design and visual communications, she brings a strong understanding of brand expression and perception. Her work is informed by a particular interest in how brand expression, data, and human behaviour intersect to shape meaningful audience experiences.
Ash’s commitment to improving the lives of people affected by eating disorders is grounded in her own lived experience. Since InsideOut Institute’s inception in 2018, she has contributed as a Lived Experience Champion, advocating for greater understanding, compassion, and evidence‑informed approaches to care.
The TailorED study tests innovative interventions for people with Bulimia Nervosa or Binge Eating Disorder who don't respond well to standard cognitive behavioural therapy, comparing personalised care with brain stimulation (TMS). This stepped-care approach aims to optimise treatment outcomes, reduce costs and waiting times, and provide evidence for tailoring care based on individual treatment response.
In Recruitment
This trial will develop and evaluate a personalised package of care for young people with anorexia nervosa aged 14-25 through co-production with individuals and families, with treatment tailored based on regular clinical and psychometric review.
In Recruitment
The InsideOut eClinic is a free online platform that provides Cognitive Behavioural Therapy (CBT)-based eTherapy programs for individuals experiencing body image or eating concerns, support for carers, and tools for clinicians supporting people with eating disorders or disordered eating.
In Recruitment
The Holistic Understanding study is a longitudinal, biopsychosocial dense-sampling study designed to uncover the mechanisms underlying eating disorder development and maintenance, addressing gaps in current understanding that limit treatment efficacy.
In Recruitment
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